is an Animation and Motion Design studio based in Vancouver, Canada.
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Bridging the Gap

Explainer video | 2022

What is the People Impact Gap?

Why does the People Impact Gap exist?

 

The People Impact Gap is a term that refers to the gap between workforce data and optimized decision-making. The failure to leverage data to make sound business decisions based on staffing levels and staff competencies results in companies leaving money on the table. Human resources tend to be the greatest of business expenses for many companies—especially service companies.

The People Impact Gap exists in most organizations because, although people data exists, businesses have not been using those insights to make better decisions. People data has traditionally been captured and stored to manage transactions or meet regulatory requirements—not to draw conclusions about how people resources can best be used, where opportunities or challenges might exist, or how to predict future performance.

Credits

Design and Animation: Bohdan Tkachuk
Direction and Storyboards: Kunal Sen
Music and Sound:
Landon Trimble and Ryland Haggis (Playdate Audio)
Produced by Good Bad Habits

Branding team: Natalie Wilson, Taylor Kunkel, Sarah Gonzales, Gabriel Kava, Grace Sheppard


 

VISIER @ HR TECH 2022 CONFERENCE

HR Tech is the industry’s leading independent event for a quarter of a century. It delivers an unrivaled cutting-edge agenda that benefits HR and IT professionals from businesses of all sizes, all industries and across the globe. Visier always has a presence at this event and for fall 2022, had a very large, 40′ by 40′ booth.

Good Bad Habits worked with the Visier design team to create “Bridging the Gap” - an animation film that shows how Visier bridges the gap between HR and Businesses, as well as an eye-catching overhead LED banner.

 

Banner Design

Exhibition Design by Poretta & Orr Inc.


STILLS


PROCESS

Storyboards