Say hello to Premium...
We worked with Spotify to develop a motion graphics loop that plays when your device switches from the "Free-mium" version of Spotify to Premium.
This was a really interesting project for us as we had to work within the guidelines of the Spotify brand to create a motion based piece that served a variety of functions in the foreground, while the App updated itself on the device.
The animation had to be tested across a variety of screens and platforms, which meant that creative / design based choices had to be made hand-in-hand with the actual testing of the experience.
Design Director: John Tersman, Johannes Ring
Lead Growth Designer: Rahul Sen
Motion Design: Kunal Sen